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google assistant in marketing 2016

          Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers

          What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise.

         Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears to be based on a closed system owned and overseen by Google, not on an open system like the trillions of websites that populate the internet are built on (i.e., HTML).These are the problems and challenges brought by Google’s new assistant that marketers and SEOs alike need to be aware of :

Google I/O 2016 announcement

            On May 18, 2016, Google announced Google Home, a speaker that houses the new google assistant (Yes, it’s Google assistant with a lower-case a, not Google Assistant) platform and that resembles the Amazon Echo. The Home device seeks to help users complete tasks in the real world, leveraging Google assistant, which is designed to allow for two-way conversations with people and to actually accomplish tasks like booking reservations, when possible. Pichai said this is like building each user their “own individual Google.”

Voice search problems

VoiceXML, voice-powered browsing & The W3C

 Using your voice to navigate information has been a dream for decades  VoiceXML was designed to work with Natural Language Processing and to empower voice browsers to retrieve information and read it back. You likely interact with voice browsers powered by VoiceXML on a weekly basis by talking to/yelling at automated phone assistants your bank, utility, travel or phone company uses.

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