Monday, May 23, 2016
google assistant in marketing 2016
10:05:00 AM high tech
What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise.
Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears to be based on a closed system owned and overseen by Google, not on an open system like the trillions of websites that populate the internet are built on (i.e., HTML).These are the problems and challenges brought by Google’s new assistant that marketers and SEOs alike need to be aware of :
On May 18, 2016, Google announced Google Home, a speaker that houses the new google assistant (Yes, it’s Google assistant with a lower-case a, not Google Assistant) platform and that resembles the Amazon Echo. The Home device seeks to help users complete tasks in the real world, leveraging Google assistant, . Pichai said this is like building each user their “own individual Google.”
Using your voice to navigate information has been a dream for decades VoiceXML was designed to work with Natural Language Processing and to empower voice browsers to retrieve information and read it back. You likely interact with voice browsers powered by VoiceXML on a weekly basis by talking to/yelling at automated phone assistants your bank, utility, travel or phone company uses.